Targeted Marketing in the Age of Smart Systems

No one doubts we are fully immersed in the Age of Information. A few years ago, David Russell Schilling (@davidrschilling) reported, "Buckminster Fuller created the 'Knowledge Doubling Curve'; he noticed that until 1900 human knowledge doubled approximately every century. By the end of World War II knowledge was doubling every 25 years. Today things are not as simple as different types of knowledge have different rates of growth.

Targeted Marketing in the Age of Smart Systems