Developing Robust Supply Chain Software to Help Businesses Reduce Reverse Logistics Expenses

By Dave Wood and Seth Burger, part of Chetu,Inc 

Globalization has given way to a complex multi-modal infrastructure of supply chains. With the many links added to the chain, precious cargo runs a higher risk of being damaged. When the cargo is rejected or returned to the supplier they incur a charge when having to apply reverse logistics. To minimize the costs associated with that process suppliers need to employ robust supply chain visibility technology to increase efficiency and reduce harm to precious cargo.

Developing Robust Supply Chain Software to Help Businesses Reduce Reverse Logistics Expenses

What do you think? Is this idea feasible?

A Yale University management professor once commented on Fred Smith's paper proposing a new business for a reliable overnight delivery service: "The concept is interesting and well-formed, but in order to earn better than a 'C', the idea must be feasible."

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What do you think? Is this idea feasible?

Innovators Dilemma

Kodak owned the original patents for the digital camera, but did not create the market. Why? They were afraid of killing the profitable FILM market.  The rest is history. 

Blockbuster could have easily created Redbox; but they were too tied to the conventional definition of the STORE. A simple redefinition of delivery created NEW value.

Innovators Dilemma