This past holiday season, like the season before it, was a paradox. Consumer spending was up; nevertheless, hundreds of retail stores will be shuttering their doors forever. The paradox is explained by the fact that sales in brick-and-mortar stores is rising much slower than online sales. It would be wrong to conclude that traditional stores are dying altogether. Both Amazon and Alibaba are opening brick-and-mortar stores. The bottom line is omnichannel operations are the new normal; nevertheless, store closures point to the fact that omnichannel operations are not easy to master.
Omnichannel Operations are the New Normal