The Digital Path to Purchase and AI

Over a dozen years ago, Steven Spielberg’s movie Minority Report introduced viewers to a future in which marketing and advertising is so interactive that personalized sales pitches are aimed at potential customers as they walk through a mall. The film was set in the year 2054. A lot has changed since the film was released including the decline of malls and the rise of e-commerce. One prediction the film got right was the increased use of artificial intelligence (AI) in the marketing field.

The Digital Path to Purchase and AI

Artificial Intelligence and the Digital Path to Purchase

Annual online sales are predicted to surpass $500 billion by the end of this decade.[1] Getting a share of that pot of gold requires retailers to focus on their digital path to purchase strategies. Nowadays almost every shopper is armed with a smartphone they use to compare prices, download coupons, or find reviews. Even when the final purchase is made in a traditional brick-and-mortar store, there is a good chance the consumer has tapped the digital realm to help with that decision.

Artificial Intelligence and the Digital Path to Purchase