Heather Hart's picture

The goal of this survey is to understand the current and future states of revenue and trade promotion management and how shifts in the consumer value chain trade practices are affecting go-to-market strategies

  • This survey is designed for ANYONE familiar with revenue and trade promotion management practices, including manufacturers, retailers, and wholesalers/distributors/co-operatives, as well as software providers, consultants, third-party logistics providers, analysts, and professors/students.
  • In exchange for your time and opinions, we will email you a copy of the final report and charts when they are available and invite you to a dedicated “virtual roundtable” to discuss the survey results with other respondents and gain additional insights. 
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