The digital path to purchase is increasingly dominating retail sales. By that I mean consumers are increasingly using mobile devices (especially smartphones) at some point during their journey.
More and more articles are being written about the need for supply chain transformation and, as a result, supply chain management is becoming more central to business strategies.
“Without the foundation of Category Management,” declare analysts from the Category Management Association, “shopper marketing is ‘a tale full of sound and fury signifying nothing’.” They explai
The Internet of Things (IoT) is poised to become the largest network of networks the world has ever seen (both in terms of connected devices and data generated).