Building New Business Models: Green Eileen

Cheryl Campbell, Founder of Green Eileen, and Kevin Cooke, Creative Development Leader, Eileen Fisher

“We Want our Clothes Back!” The story of returnable clothing at Eileen Fisher. With a focus on owning their products from shipment to disposal, Eileen Fisher launched a new business model. In this presentation Cheryl Campbell and Kevin Cooke discuss the evolution of the program and the lessons learned.

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