6 out of 10 SAP users would not be repeat customers

THE BOTTOM LINE
SAP’s new marketing tagline – run simple – is not only grammatically incorrect, it’s grossly inaccurate. Nucleus analyzed the experience of SAP customers and found varied – at best – satisfaction with existing solutions and great reluctance to adopt SAP’s latest applications. Six out of 10 existing customers wouldn’t buy the same solution from SAP again. When asked if they would consider a future solution, in all markets except ERP those same six out of 10 indicated they would not consider SAP’s future offerings. Perhaps more telling, for SAP’s core ERP market, 9 out of 10 customers indicated they would not consider a future investment in S/4HANA and appear to be following a slow tapering-off strategy as they evaluate other opportunities in the market.

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